Proposal: Write a 300/500-word narrative addressing your idea for this project.
Consider why you want to work with this word, phrase, image, etc., why it makes a difference in terms of the society to which you belong.
Trace a word, phrase, image, etc. to explain how the concept gained rhetorical power in cultural/social discourse and how that power is enacted, perpetuated, and perhaps thwarted. This is an expansive, multimodal project. Choose the form/medium that best exemplifies the idea and your skills (e.g., video, website, PowerPoint with Voiceover, etc.).
The project is activist/critical in purpose as you are working to “expose” something taken for granted. Application of a theoretical method of analysis will demonstrate an understanding of the ways cultures construct reality, the “knowledge” that supports that reality, and the social/historical structures and institutions depending on those rhetorical constructs.
An ideograph is an example:
- McGee, Michael Calvin. “The ‘Ideograph’: A Link Between Rhetoric and Ideology.” The Quarterly Journal of Speech Vol 66, No 1 (February 1980): 1-16).
An ideograph is an ordinary language term found in political discourse. It is a higher-order abstraction representing collective commitment to a particular but equivocal and ill-defined normative goal. It warrants the use of power, excuses behavior and belief which might otherwise be perceived as eccentric, or antisocial, and guides behavior into channels easily recognized by a community as acceptable and laudable. . . Each member of the community is socialized, conditioned, to the vocabulary of ideographs as a prerequisite for ‘belonging’ to the society. (15)
Designer, Curator, Appropriator, Assemblage-er/s: __________________________
Word, image, ideograph, etc.: ______________________________
_____ The project includes an affiliation – who did this work? when? where?
_____ The organizational framework provides the audience an opportunity to negotiate the idea, to discover the term across time and/or contexts, against/with other ideographs, in terms of power/political ends.
_____ The project curates visual and verbal rhetoric as necessary to demonstrate how the concept is socializing, conditioning its members to the “vocabulary” of the ideograph as a “requisite for belonging.”
_____The project includes variety, depth, and quality of artifacts (thoughtfully curated – the designer making choices as to what artifacts to include)
_____ The project includes citations (photographs optional) for curated materials
_____ The project includes a theoretical perspective, a focusing mechanism and/or commentary for textual artifacts, demonstrating an understanding of the ways cultures construct reality
_____ Overall, this project makes the audience think about how this word, phrase, image, ideograph, etc. is at work in the world in which we live