Omega Mart Ad Analysis (12.1)

By Salvatore Fontana, Anderson University

Video for Omega Mart Ad Analysis

Transcript and Description of Visuals for Video

This piece analyzes a series of commercials that were produced to advertise for Meow Wolf’s immersive art exhibit, Omega Mart. The author utilizes the work of Kress and Van Leeuwen (2006) and Fagerjord (2010) to frame the analysis and explain how the ad creators use ethos, pathos, and a desire for nostalgia to connect with viewers.

Software Used: DaVinci Resolve

Student Reflection: Salvatore Fontana
Instructor Reflection: Andrew Stowe

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