Point Values / Scoring Guide 

• 10 Points Descriptive Statement + Screen Shot 
• 20 Points Use of Sequence, Arrangement, and/or Page Design 
• 20 Points Blending Text and Image; Meaningfulness of Visual Elements 
• 20 Points Verve, Effort, and Ambition 
• 30 Points Overall Clarity/Quality

How to Think About Scores (General Guide) 

A: Project is ambitious, interesting, and thoughtfully executed. Project demonstrates that the creator is coming to  grips with the ways that visual elements can be used to communicate. The project itself will be evidence that its  creator has been paying attention to the ideas we’ve been exploring in class. More work will not necessarily net a  higher grade, but the “A” project is likely to employ a wide variety of visual ideas, smoothly meshed together to  create a unified text.  

B: A very good project that falls short of “A” standards in some key way.  

C: The project does its basic job as a short visual text, but it may be weak in its communication, lack unity, or  demonstrate less ambition in terms of design and content.  

D and below: This project may suffer from weaker writing, unambitious design, or an unclear message. It  demonstrates only passing familiarity with and/or grasp of class discussions and readings on the combination of  images, words, and sequence.