CT 380: Webcasting
University Course Catalog
Overview of streaming media solutions, delving into the technologies of compression and delivery. The history of streaming media and the implementation of various multimedia architectures are included. Principles and techniques of setting up and configuring various streaming media servers, and examining their impact on an IT department. Student projects include producing and encoding media and then streaming it over the Colleges LAN, using current encoding and delivery software.
Instructor Syllabus Course Description
The student will be introduced to the principles Internet Webcasting in all forms of media. Using hardware and software in conjunction with an advanced understanding of the concepts behind Webcasting, you will be immersed in the world of digital audio and video. Understanding what powers the A/V over the Internet, on your phone, in your home, and on any device that reproduces a moving image. The student will be pushed to identify what makes Internet A/V culture ticks and ultimately produce media of their own.
By the end of the semester, the student will be able to: (1) Push all types of media across the internet; (2) Understand the technologies that make internet media distribution work; (3) Understand traditional media’s role in the distribution of content; (4) Understand non-traditional media’s role in our society; (5) Understand current and future platforms; and (6) Understand the implications of the use/misuse of copyrighted content.
The main goal of student work in this class will be to elaborate on their understanding of digital media and how it is shared. The core projects that you will be working on this semester are essays and various exercises in media.
Audio Project Assignment
For this Viral Video Production Exercise you will conceptualize, pitch, shoot and test a viral video to the class while ultimately letting the Internet be the judge. By utilizing the themes and approaches to viral videos, marketing, and Internet memes, create a viral video of your choosing. During the pre-production process, think about the demographic you are trying to reach and what has “gone viral” in the past. Additional requirements are to correctly market the video to all sources of distribution that contribute to a meme “going viral”. These distribution options include email lists, social networks, social aggregators, and blog posts.
The Nuts and Bolts:
– Project must be 30 seconds in length.
– Must use your “Flip Style” cameras.
– Keep the editing down to a minimum. In-camera-editing should remain a priority when in pre-production.
– Identify other viral videos to better defend your proposal.
– Clearly create a marketing strategy using email lists, social networks, social aggregators, and blog posts.
– All drafts and reviews must be posted to the blog and any video site of your choosing (YouTube, Vimeo, MySpace, etc.)
– All decisions regarding concept and marketing should focus around garnering the greatest number of hits.
Supporting material appearing in the class blog. These assignments and deadlines are created at the end of each class and posted to the blog immediately for accountability purposes.
Create a viral video proposal (1pg) that you would like to see.. or more importantly.. you think others would like to see. Be as descriptive as possible and answer the following questions when creating your proposal; what genera does it fit in (Comedy, shocking, serious, etc…)? What is the essence of this viral video? What type of person or demographic would like this video enough to forward or populate to their friends? Are there other videos on the Internet similar to your proposal?
The projects will be shot with your “Flip” type cameras, should not need heavy editing, and should be limited in runtime to 30 seconds (max). Other than those requirements, you are encouraged to experiment and work outside of you comfort zone, production wise that is.
We will be discussing your proposals next week…. Be prepared to defend your proposal.
Please refine your viral script based on feedback received in class. You will turn in this revision at the beginning of class and will be discussed and critiqued next week. This feedback will lead to you shooting your viral video due on November 25th.
Post a piece of test footage (from your viral video) to be viewed in class. This video in addition to your revised proposal will help further develop your video for completion on the 25th. Embed your test footage in this blog post.
And finally… after you post your test footage on YouTube, submit it to at least 2 social networking sites that we reviewed in class. Include the links to these submissions in your post.
Please post the final cut of your viral video to the comments section of this blog post.
Also include, all 10, promotional links from the various websites, blogs, emails, and social networking sites that you have posted your viral. In emailing your viral out (which you should be) please include me in the email list for credit. I am looking for a wide variety of places that you promoted your videos. Do not post to the same website twice. I’m looking for10 links, from 10 different strategic sites.